Description

Artificial Intelligence is rapidly reshaping the real estate industry. Today’s agents and brokers need to understand both its opportunities and its risks. This 3-hour CE course provides a practical, accessible introduction to AI tools, workflows, and best practices designed specifically for real estate professionals. Participants will learn how to use AI responsibly, write effective prompts, avoid common pitfalls, and apply AI within the context of FMLS products and everyday client scenarios. Whether you’re new to AI or already experimenting with it, this course will help you work smarter, serve clients better, and stay compliant. By the end of this course, students will be able to: • Define artificial intelligence and describe its primary functions within the real estate industry. • Explain how AI technologies such as machine learning and automation impact data analysis, marketing, and client experience. • Demonstrate effective prompting strategies to generate professional, ethical, and compliant AI outputs for real estate tasks. • Analyze best practices and ethical consideration to ensure AI is used responsibly and in compliance with Fair Housing and data-privacy standards • Identify how FMLS products leverage AI to increase efficiency while maintaining professional oversight